30 Jul

2 min

ASOS x Urbify: Premium Evening Delivery Success in Germany

Max Winkler

Max Winkler

When ASOS wanted to improve the delivery experience for their German customers, they didn’t just want faster shipping, they wanted something that felt effortless, reliable, and genuinely convenient. That’s where Urbify came in.

Since teaming up, we’ve been working side by side to bring exactly that to life: premium next-day evening delivery that fits into real people’s lives and not the other way around.

Evening Delivery That Works

If you’ve ever ordered online and then spent the next day guessing when (or if) your parcel would arrive, you know the frustration. The solution ASOS now offers at checkout is simple: Abendlieferung mit Urbify 👉🏻 delivery between 16:00 and 21:00 on the next working day (Monday to Saturday) for all orders placed by midnight.

No vague promises like “3-5 Business days” or “before end of day.” No sitting at home waiting all afternoon. Just a reliable delivery window that customers can plan around.

ASOS Premier members even get access to this service all year round, with no extra cost per order — as long as their basket hits €20.

A Track Record That Speaks for Itself

Since we launched the service, we’ve delivered with a 98.78% success rate. That number represents real moments: a party outfit arriving on time, a birthday gift showing up just before dinner, a stress-free delivery experience after a long workday.

And while 98.78% is impressive, for us it’s also a baseline we’re working to keep raising.

Why It Works So Well

Late-night cut-off, evening delivery the next day — no compromise on convenience

Clear 1-hour delivery windows — so customers know exactly when to expect their parcel

Urban coverage where it matters — major German cities, fully covered

Smooth backend integration — fast handoffs, fewer errors, and no delivery drama

It’s About More Than Delivery

For ASOS, this isn’t just about moving parcels faster. It’s about offering a better experience — one that builds trust with shoppers and gives them another reason to come back.

For Urbify, it’s a chance to prove that premium last-mile delivery can feel just as good as shopping from your couch at midnight.

Looking to upgrade your delivery experience for your customers too?

Let’s chat and build something that actually fits their lives.

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